Deliverability – how to ensure optimal inbox placement | Striata
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Deliverability – how to ensure optimal inbox placement

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.


Email deliverability

The ultimate guide to email deliverability

A comprehensive guide on all aspects of deliverability and how mailbox providers distinguish the good emails from the bad. There are good tips on what every marketer can do to ensure their email campaigns land where they should be, in the inbox.

  • Publisher: Return Path
  • Access: Download (no registration)
  • File size: 420kb
Healthy data

The importance of healthy data for deliverability

This article explores the concept of big data and stresses the importance of the role data plays in ensuring successful inbox placement. The author explains why you should attain clean customer data, and gives great advice on how to ensure a clean database. A guide on why deliverability is important for your business is also available for download.

  • Publisher: Pure 360
  • Access: Public and download (registration required)
  • File size: 410kb
Deliverability questions answered

6 Email Deliverability Questions, Answered

A chat with Lauren Meyer, VP of Delivery at Mailjet, about deliverability including: misconceptions, key concepts, sender reputation and how it impacts deliverability, as well as common deliverability issues and how to address them.

  • Publisher: Litmus
  • Access: Online public blog post
  • File size: N/A
Alison Treadaway

Alison Treadaway

Director at Striata, South Africa

Alison Treadaway is a director at Striata. She is involved in defining ​and executing ​business ​and marketing ​strategy, nurturing organizational culture​ and​ ​promoting compliance.

Passionate about organizational culture, she is particularly interested in protecting and enhancing Striata’s stories, traditions and unique approach to achieving success. To this end, she interviews 90% of approved candidates to ensure that Striata’s work ethic and social culture will continue to thrive as the organization globalizes.

Alison has 19 years of experience in the ICT sector, having worked at Internet Solutions and Dimension Data prior to joining Striata in 2002. She holds a Bachelor of Arts (Languages, WITS) and a post-graduate diploma in business administration from Wits Business School.

Read more of Alison's blog posts here or connect with her on the following social channels: