In his latest blog post, Brent Haumann shares a set of guidelines which have proved invaluable when facilitating customer journey mapping workshops with our customers and in driving digital customer communication transformation.
Communication is a key factor in managing customer experience. Use regular email communications to enhance customer experience and drive loyalty during your customers’ journey with your business.
A look into the new Gmail features, which will help you work safer, smarter and more efficiently. Features include improved spam warnings, Smart Reply, Inline buttons and more
Utilities need to switch to digital customer communications. They are lagging behind on digitizing customer service processes, customers are disengaged & paperless adoption is stagnating. Read more here.
Alex Papadopulos wraps up the work life balance blog series in a really cool, short video – take a look
Lack of sleep can have serious consequences in the work-life balance – Alex Papadopulos shares some tips on how to get into the sleep habit in post 6 of our #WorkLifeBalance blog series
In this post, the fifth in our #WorkLifeBalance blog series by Alex Papadopulos, he gives a ‘taste’ of why fast food tends to be the easy route and shares some tips on how to improve your eating habits at work.
A day at the office shouldn’t mean a day sitting in your chair. Alex Papadopulos shares some great tips on how to get active at work in post 4 of his #WorkLifeBalance blog series
AMP for email will soon be coming to Gmail. This is an opportunity that will enable even more interactivity in both eBilling and marketing emails
How to create a great ‘work from home’ environment. Exploring the challenges & some great advice – Post 3: #WorkLifeBalance blog series
How to identify and acknowledge the signs that your work-life balance is out of whack and ways to break out of that cycle if it is. Read why you should work to live and not live to work
The pros and cons of working from home – first in a blog series focusing on the home office worker and what makes up an ideal work environment
Technology will continue to drive exponential change in the future digital workplace, so it’s essential that children learn how to learn and collaborate through these changes.
Discover if and how GDPR will impact your business, understand the consent process, how best to obtain it and lots more great advice on getting ready for the regulation.
What does 2018 hold for email marketing? Read this blog post to discover which digital trends and predictions will immediately impact your marketing efforts as well as results.
Mortgage customers are leaving because of poor customer service. Discover how mortgage companies can use email to increase customer satisfaction & retention
As subscriber’s inboxes get fuller, wish lists get longer and budgets get tighter, it’s our chance to do what we do best – make memorable emails.
Which digital channels are the best for business communications? How to enhance the customer experience using the right social media channels and chat apps.
Email marketing is evolving every year and it remains a valuable tool for marketers. Read on for trends set to shape this dynamic marketing field in 2018.
Many FSP’s have stopped including links in their emails mostly because of phishing concerns; but omitting links in marketing emails means lost opportunities
Spotlight on Striata’s executive members. In this blog post, we have a chat with our HR specialist, Esmari du Plessis.
Today, improving the customer experience should be top priority for any organization – read on to discover what we can expect in 2018
In this post, we feature some of our best blog posts which proved to be very popular amongst our subscribers and social media followers this year. Read on!
Read on to discover more about the security challenges facing IoT, and how to prevent them – whether you are a consumer, business or product manager
Pushing customer communications remains popular, but giving customer communication choice of channels is still key to successful digital transformation.
A curation of content relating to the GDPR. Read on to learn how it will impact organizations globally and how your business can prepare for it.
A look back at the data breaches that have occurred this year, as well as the resultant implications and risks. Are you well-covered and secure?
Read more about RCS – part of new, more advanced mobile messaging standard, designed to improve the current messaging functionality on your phone
Studies show that Millennials use email quite extensively. Read on to find out more and for some great tips on how best to engage this generation with marketing emails
Promising opportunities for future digital leaders or natives and a unique example of a youth embracing digital technology
Data driven analytics and insights help organizations better understand their customers & grow their business. Read on for some great info on data analytics
It’s crucial that your email marketing data strategy addresses the changes that lie ahead. 5 key factors that will impact your email marketing data in 2018.
There is no doubt that data plays a key role in either the success or demise of your email campaigns. Hence the value of Big Data in email marketing …
Discover the cause of poor delivery and engagement due to the consequence of bad data and why you need to focus more on data quality, not quantity.
Discover the ‘Superpowers’ of the digital universe. Improve the customer experience using AI to analyze Big Data, which is largely enhanced by IoT
This blog post includes an awesome video to help imagine our experience in a future altered by chatbot capabilities and interactions.
Poor quality data or lack of data is a challenge faced by many organizations. Read on for some tips and insight into data hygiene and management …
Spotlight on Striata’s executive members. In this blog post, we chat to Elizabeth Stephen, Head of Sales – The Americas
Have you heard about chatbots? They are appearing everywhere – Read on to discover which chatbots are being noticed and why you may consider them too.
Spotlight on Striata’s executive members. In this blog post we chat to Chantelle van Wyk, Global IT and Security Manager.
How digital transformation and customer experience is shaping organizations internally, including C-level functions
Reading Room: How digital transformation is shaping organizations internally - including job functions
Read how the digital age is evolving, how digital transformation is shaping organizations and how digital needs of employers are changing.
Time for insurers and insurance customers to embrace digital transformation. Mia Papanicolaou explains they should use email to spearhead digital engagement.
Great articles and a report that deals with the influence Artificial Intelligence has on the insurance industry and its customer’s experience
This Infographic provides everything you need to know about AI to enhance your digital transformation journey
A short round up of articles exploring anything and everything to do with digital transformation in the insurance industry.
In this post, where we shine the spotlight on our executive staff members, we introduce you to our operational guru, Lucy Lehmann, Head of Operations, UK.
How digital technology is disrupting various industries and driving marketing trends in banking, financial services and insurance (BFSI)
How to optimize the mobile customer experience. Here are some important factors to consider to improve you mobile engagement game.
Spotlight on Striata’s executive members. In this blog post we chat to Jacqui Michelson – Chief Financial Officer.
Spotlight on Striata’s executive members. In this blog post we chat to Ross Sibbald, Executive Head, Striata Marketing Solutions
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication & customer experience.
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital customer communications.
Introducing our digital marketing expert, Dori-Jo Bonner - Account Strategist, Striata Marketing Solutions
Spotlight on Striata’s executive members. In this blog post we chat to Dori-Jo Bonner – Account Strategist, Striata Marketing Solutions
Read this blog post to discover how our Secure Document Presentation solution will enable you to present interactive documents online, securely.
Spotlight on Striata’s executive members. In this blog post we chat to Grant Shortridge, Executive Head Striata Commercial Solutions.
Here are some interesting articles and downloads that explore trends in Big Data technology and opportunities.
Great advice on how parents and educators can prepare children for the digital world by helping them develop digital intelligence
Spotlight on Striata’s executive members. In this blog post we chat to our digital expert, Alex Papadopulos, Head of Operations
Read these articles/surveys for some good insight into how Artificial Intelligence is set revolutionize financial organizations
Are you sending an email campaign? Wait! Before you click ‘send’, here are a few things to consider …
Spotlight on Striata’s executive members. In this blog post we chat to our digital master Michael Wright, CEO
Insights from the 2017 Billentis report e-billing/e-invoicing: International market overview & forecast
Fintech is the new buzzword – some articles that provide insight into how the banking sector is (or isn’t) embracing digital channels
Spotlight on Striata’s executive members. In this blog post we chat to another digital professional, Keith Russell, Director at Striata, Asia Pacific
Recent reports and articles on cyber-crime, security trends and online attacks
Spotlight on Striata’s executive members. In this blog post we chat to Mia Papanicolaou, our Chief Operating Officer and digital expert
Spotlight on Striata’s executive members. In this blog post we chat to Greg Gatherer, Executive Head of Striata Document Solutions
Articles and downloads exploring digital transformation – the challenges & trends
Spotlight on Striata’s executive members. In this blog post we chat to Brent Haumann, Head of platform development
In her latest blog post, Mia Papanicolaou gives 10 tips on how to use email effectively to enhance all your customer communications
Articles and some downloads that explore all aspects of deliverability, along with tips on how to get your email campaigns into the inbox
Companies who aim to tackle cyber-security effectively need to target more of their efforts in that direction because it is very much a people problem.
Spotlight on Striata’s executive members. In this blog post we chat to our Director and digital leader, Alison Treadaway.
Spotlight on Striata’s executive members. In this blog post we chat to our Managing Director and digital professional, Stergios Saltas
Data privacy: some practical guidelines and opinion pieces for you to review and implement
Spotlight on Striata’s executive members. In this blog post we chat to Linda Misauer, Head of Global Solutions and digital guru.
Mia Papanicolaou addresses the potential issues organizations may face when making the customer centric transformation.
A round-up of research reports, benchmarks and trends on email marketing
Large-scale adoption of technology requires educating users in order to diminish the opportunity it gives to phishers and fraudsters
On his quest to learn more about blockchain technology, Brent Haumann identifies five points that would assist anyone on a similar path
Our staff helped us identify 10 values that make Striata awesome. The feedback motivated the publishing of an eBook.
A website, mobile app breach or vulnerability may happen without us ever knowing about it. Great password tips to help make things a little more difficult
Understand the full potential of Big data and how to use it for effective email communications
How to create a culture of security in your business. Some great advice by Striata’s very own Alison Treadaway
The only reason why we’re designing and coding responsive emails and landing pages is for an improved customer experience.
In this post, we celebrate our company culture and discuss how we strive to continuously build, improve and preserve it.
New payment technologies lead the way, while some online billers still fail to meet consumer expectations
Our digital lifestyle is evolving, as sensors are now being embedded into products at the point of manufacture – born digital.
Our bloggers produced some awesome posts this year! Taking a look back at our two blog series, which were the most popular.
Techniques that will prepare your children for a career in the unpredictable technology-driven future.
How to prepare our children for success in an unpredictable future
Achieve the next leap forward in customer communication by giving customers insight into their own data with interactive documents
Authentication is required when access to digital information is involved. This blog post looks into the future of user authentication
AI is not something to think about in the future. It is here. Why your business needs to start leveraging this technology…
Understanding online systems security, the latest updates and their impact on your business.
Trends like Pokemon Go rise and die quickly, so ensure your brand is able to act fast. Digital communications is the way to Go
If customers are opening eBills on their mobile device and have a mobile wallet loaded, why should they have to pay from another channel?
Video blog (Vlog):Good testing and report strategies to close the loop in your paperless communication strategy
Video blog (Vlog): Discover mobile communication strategies that will delight your customers and keep them paperless
Plan for automation failure by harnessing the power of instant electronic communication – email and text (SMS) notifications
Personalization alone won’t guarantee improved campaign performance. Everything else must work in tandem
Innovation is incremental. The concept of innovating is about an effective application of technology that solves both business and customer problems.
Your email marketing campaign I have been testing is about to go live. As you begin to move the mouse pointer over to the ‘send’ button, time slows down and it feels like forever but it eventually reaches its destination. Follow this testing checklist to ensure you are covered.
61% of American workers view email as “very important” for doing their job
We are often so focused on responsive design & placement of leading content that we forget the basic elements that encourage subscribers to open the email.
It’s our 5th year as a sponsor of the annual Billentis report, a research initiative that looks at developments & trends in the eInvoicing & eBilling arena.
Security in the physical world involves putting a box, fence or wall around what you are trying to protect. But on email you rely on end-to-end encryption
Setting up SPF or DKIM in isolation will help towards improving your email delivery and authentication. Now we need to set up DMARC
The strength of a digital customer communication tool is not just about sending out bulk email.
A loyalty program cannot perform its function without consistent and regular communication. An ideal channel for this is email, due to its ubiquity and ability to provide a personalized customer experience.
This post will explain the next element in the authentication framework, which is DKIM – DomainKeys Identified Mail
If you adopt a sensible & consistent approach to your data security, it’s possible that phishers, hackers & fraudsters will target you next
There are stringent processes that should be considered when it comes to emailing documents containing confidential customer information.
Understanding the success of email campaigns – goals and outcomes
Part 3 of our complexity of email blog series explores email building and testing
SPF authenticates sending servers and provides protection against “envelope sender address” forging.
What do you think about data protection? PoPi will not dissuade spammers or scammers
Data management is not as simple as exporting your customer list into an Excel spreadsheet and then uploading it for your email send.
Ray Tomlinson passed away earlier this month from a suspected heart attack at the age of 74.
It is in your best interest to understand your audiences likes, dislikes, pain points and challenges, as well as how they interact with your brand.
The tools used to enable email authentication have been around for a long time, but many companies still don’t understand what they do.
There are so many things to consider before you embark on an email campaign. Need any help planning your email campaigns? Let’s chat
Last week, on “Safer Internet Day” Google made the news with a number of announcements. 2GB of free drive space for those users completing a security check up and notifications regarding non-authenticated or secure transmission of email. The good news is that Striata supports both of these technologies.
Often, Welcome and Transactional or eCommerce emails are set up and forgotten about, resulting in them being outdated and dare I say it …ugly.
Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign
We’ve analyzed the data, polled clients, asked the experts and come up with a list of mobile marketing myths. Ready, set, debunk…
Outlining the trends to look out for and focus on in 2016 as part of my predictions for the year
You have collected your customers’ email addresses, but how do you get them to switch from paper to electronic communications?
The best and worst, the tears and the triumphs – sounds dramatic, I know, but this is festive season marketing – digital style.
There are a lot of rules & regulations around email distribution, that have to be followed by all ESPs. View our infographic!
By starting with the email project brief, you can almost immediately begin writing a user focused story, which will encompass the entirety of the user experience.
Email collection: 4 starting points to consider before collecting emails, email address clean-up & when to start your eDocument process
Would you like to find out more about the benefits of adding secure document delivery to your current document delivery portfolio?
Find out more about Striata’s integrated response management solution and close the loop on all your marketing and business email campaigns
Email is by far the best entry point to encourage downloads. If apps are the new lead actor, then email is the all-important supporting actor.
Only the sections dealing with definitions and the establishment and activities of the Information Regulator for the PoPI Act came into effect.
Keep enhancing the channels that remain the high performers of customer engagement.
There are many reasons NOT to use a no-reply email address…
This is what your market looks like: Some customers like paper, while others prefer online self-serve. Get a multichannel communication strategy
The real genius is the artistry required to make these messages powerful – a feat that involves imagination and expertise.
We give you eight easy steps to simplify your email marketing process…
Your email subject line is an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least.
Getting complex business rules right is a key element in the ultimate success of personalized customer communications and documents
During the winter months, it seems work becomes just that much harder for our employees.
GIF animations can help marketers highlight key messages, enhance creative and entertain readers – so, why aren’t they used more frequently in email marketing messages?
The Striata Technical Conference 2015: Developers from across the Globe flew in to be part of this annual event. Here are some highlights…
Not every customer will react in the same way to a company’s preferred paperless route. Customers want choice.
Sending an eBill without an embedded payment facility is like sending a birthday invite without putting the address on it. Cue the Mobile payment
Make sure that you always have the end user in the forefront of your mind when you’re Sketching, Wireframing and Designing
What’s the fundamental reason why billers send statements & invoices? The obvious answer is that it prompts their customers to pay.
There are still many arguments, topics and discussions on the many ways of coding for responsive design.
I am an email marketing geek and I know quite a few email marketing geeks
Applying the lessons about email from one of my all time favourite sitcoms with my work passion – email.
The report is a 150 page + tome of facts and figures. It’s the bible in terms of developments & trends in the eInvoicing & eBilling world
Companies looking for ways to get their customers to convert from paper bills to eBilling and consent to emails.
We believe that a warm, collaborative & fun company culture will sustain our business in subtle ways that we may never fully quantify.
Besides hyper personalization and mobile what are the other trends we need to keep an eye on?
Dubbed ‘Pony Express’ for now, it is a service that allows customers to receive and pay their bills within the Gmail interface.
What steps are you taking to protect your customers from phishing?
Hillary Clinton made headlines the last few weeks by using her personal email address, instead of a State Department issued one. Need more advice on email security?
Pushing documents as secure attachments through email (PUSH) is a complementary strategy that offers yet another option for your customers.
Your digital communications strategy: Mobile push notifications complimentary, but Email still king.
Use mobile push notifications; social media; instant messaging. But don’t forget about the most important tool of them all – EMAIL.
Would you like to save time, resource and cost? Yes. Would you like to reduce your risk of falling victim to fraud? Yes. Electronic acceptance.
It’s clear that expecting customers to fetch their bills off a web portal, is killing the bill. Long live the email bill – directly to your inbox
Check out our Valentine’s Day Infographic. There are some great tips that will help you plan your Valentine’s Day email marketing campaigns …
Over years we have not only seen an increase in the number of cyber-attacks, but also an upward trend in the sheer amount of stolen data.
Sending eDocuments (electronic documents) may sound as easy as attaching a password protected PDF to an email & pressing send…
Our fully compliant process was recently recognised for its innovation & value at the Debt Collections Awards 2014 by the Credit Today’s
If you implemented your eBilling solution a while ago you probably don’t feel the need to review it, right? Wrong
In today’s connected world, we have to be ever more vigilant about our online security. What measures are you taking?
If you’re looking to restock your Customer Experience and fire off another salvo at the competition, include interactive eBilling.
Imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions.
A Golden Rule of passwords: On a long enough timeline, the security of every password drops to zero. Alex talks about World Password Day and the positive impact complexity of passwords has.
Striata is aware of the SSLv3 security vulnerability published by Google on Tuesday 14th October 2014, called POODLE
A properly thought out B2B email strategy will go a long way to making the time you invest in your email marketing so much more valuable.
Digital channels are ideal for customer communications based on a host of reasons: reduced cost, better customer experience, etc.
Just as we’ve seen in the payment space, the more options you give a customer, the more likely and quicker they are to make that payment.
There’s no doubt that self service portals and mobile messaging/apps are the hope of many billers when it comes to operational savings and speedy payments.
When a user is interacting with mobile devices, he or she could be doing so from anywhere & while doing anything else
You need to ensure you and your service providers are preparing for the Protection of Personal Information Act (POPI).
The modern hacking criminal is a con-man, well-spoken and knows how to gain your trust using a number of techniques and tactics.
Hands up who feels a real strong bond with their bank? Anyone got a hug for their bank manager?
Electronic Invoicing is taking off in a big way as companies recognise the opportunity to decrease costs in print, postage and time
Prevention is the best approach to avoid unlawful interception of your personal information. Simply don’t put it in the body of an email.
When you sent a paper bill – did you have to prove your customer opened their envelope that contained their bill? Do you have an eDocument strategy?
How would you answer this question: Can you buy customer loyalty?
There are over 500 billion bills/invoices exchanged globally each year according to the 2014 Billentis report.
Lessons learnt from Latin America. It’s all about convenience and the world we live in perpetuates this trend.
Email is pretty simple right? It can get a little confusing when you start digging a little deeper & configuring your deliverability & authentication …
Sharing knowledge between creative teams and the analytics department is absolutely necessary.
Issues where customers open their Hotmail or Gmail emails in a browser and it doesn’t download the PDF document using Adobe Reader.
Trends dictate many of the decisions made by companies, but it is always interesting to see whether they align with consumers’ want.
At the very heart of it, flat design takes away all of the unnecessary items and replaces them with, well… nothing.
Taking the fundamental Disney approach to customer service and apply it to eBilling, what would you get? Hammer House of Horrors? Magic?
In our organization, we’ve learnt that appointing skills over culture fit is a mistake that will cost the business in the long run
With the correct foresight and planning, the power of email can become one of the biggest driving factors in reducing DSO.
Gmail has launched an Auto-Unsubscribe feature which places an unsubscribe link next to the ‘from’ address
Many retailers have failed to offer a comparable customer experience when shopping in-store and online. It’s evident that online shoppers want convenience and a great experience
The year of Not-So-Big Data, and keep everybody happy – the customer, the Marketing department and the bean-counters!
Paperholics print documents to read later & they get all their statements and invoices through the post.
The digital savvy consumer therefore has the power and ability to buy what they want, when they want, how they want.
Why not investigate how your older customers interact with your current billing technology? Most countries are dealing with an aging population …
In all communications with our clients, we can push information to them via email, and then pull them to the website / portal to enhance the experience.
Gmail is now pre-loading images in email. Here is some of what these Gmail image changes means for you and your marketing and billing campaigns
Companies need to know how to build a successful loyalty program. This will save the reputation of their brand, but ensure their customers keep coming back
Seventy percent of persons from higher-income households ($125,000 +) are more loyal to companies that offer rewards programs and great customer service.
Consumer Protection for Bills and Billing Mediums. Basically, it’s a very “common sense” approach to eBilling …
According to a study from Nielsen, 92% of consumers around the world say that they trust word-of-mouth, as well as friend and family recommendations
Organizational culture might be about shared values, but it should certainly allow for, even celebrate diversity in order to thrive.
There is a magic highway that drives traffic to your mobile app. It’s called a Deep Link!
Surely when using email as a critical marketing channel, you should be able to get the basics right? Including audience, mojibakes, language, etc.
UX is a marriage of all these aspects in such a manner that translates into positive user engagement – giving the user a positive experience with the product.
Where video in email is not compatible with the mail client, fall back media is used, such as animated gifs or static images.
The reason that certain technologies become ubiquitous & other languish in the paperless adoption chasm, the issue comes down to the network
My approach is: break the rules! See what works best for your subscriber base at this exact point in time
Putting one or more of these processes into action should effectively reduce the amount of invalid email addresses you have on file.
I wouldn’t base the business strategy (or rescue plan!) of my billion dollar business on children’s proclivities.
We have been busy testing some new internal systems over the past month and I realized how a small change can have a profound effect.
A midst all the noise of technical innovation – do take time to go back to the basics regularly and give yourself a refresher course
So why in this age of convenience and online savvy are so many companies struggling to get their customers to sign up to electronic billing?
Poor data can result in irrelevant and outdated communications which can damage your brand
What if there was an even more important factor influencing customer loyalty? Could ‘making it easy’ for your customer have a impact? Delight your customer
It’s all about big data, loyalty & new collection strategies in Asian utilities and finance
The average documented online shopping cart abandonment rate is 69%! What can I do to re-market?
Quite simply, in order to get the most out of eBilling it is important that you not only rely on technology to create magic.
Culture exists outside of a product or value proposition, & many believe it supersedes strategy in contributing to achieving business goals.
I couldn’t really put my finger on it until I started signing NDAs and hearing about banks’ paperless adoption plans.
I’m taking a step back to the ‘notice board’ and addressing the complex issue of data security. Electronic document delivery and security
A short, simple secret becomes the weak link in the chain to an effective secure communication.Improve you document password security
But what about security, confidentiality and non-manipulation? How do you ensure trust and compliance with your new process?
The PR hype about Digital Mailboxes: just waiting for Google (through Gmail) to announce its intentions in this space.
5 reasons why email is effective in customer lifecycles communications
Payment is catching on and utilities and other billers are taking a new tack here in Asia.
At a retail banking conference recently, the conversation surrounding customer service was more present than I ever could have imagined.
Get the basics of your email campaigns right. In doing so, you can be assured that your customer will have a pleasant experience with your brand… in their inbox
To move the paperless dial you need the right model – but even that can be negated by a bad customer journey.
Sending bills or marketing via email are rarely sent from the same domain/server where the ‘FROM’ and ‘reply-to’ addresses exist.
It is vital to get as many emails opened as possible, for the teasons applicable to the consumer but also for your reputation at an ISP
There are no well documented algorithms, keywords or methods used to filter emails.
This is an important step in your email deliverability efforts. Getting it right the very first time
Can I trust my suppliers to keep my personal information secure?
Why? Many ISPs use engagement as a measure of whether or not an email is in fact wanted by their customer base.
A survey of 2,000 adults showed that 30% have over 10 unique passwords to remember, and I’m one of the 8% with more than 21 passwords.
Create a Birthday Email Experience that takes advantage of marketing and cross selling opportunities
I believe all retailers should move to email receipts. Sick of sifting through grubby, crumpled bits of processed tree in my wallet.
Sender Authentication: DKIM, SPF and DMARC. It’s imperative that these records are set up for your email campaigns and brand reputation.
Taking these steps will minimize the risk of your company and customers becoming the victims of phishing attacks.
As many eBilling projects hit a plateau of customer adoption, the cost of turning-off each piece of paper increases
Remember to always think about the UX when considering a channel to delivery confidential customer documents.
Email allows you to engage with customers and take them on a journey through to the sale and a flourishing, persistant online relationship.
The presence of an unopened email in an inbox can influence a recipient’s behaviour and action by simply creating awareness or acting as a reminder.
The future of eInvoicing is getting brighter for SMEs and is changing this ‘big business’ paradigm
Understanding that our customers are slow to make a decision and will often just ignore the request altogether.
When you distribute an email campaign, you have millions of eyes ‘watching’ in the form of the mail servers you want to deliver to and the email recipients.
All scheduled and triggered communications to your customer have the ability to promote your brand
A device agnostic solution is the only solution that offers customers true convenience.
Essentially, how do you market to a client base in a way that holds their attention and keeps them loyal to your brand?
Testing is necessary to see what works specifically for the type of communication you’re sending and the target market you’re sending it to.
Few projects will yield a better ROI than paperless billing solutions
Because no two campaigns could have identical elements in each of the influencing factors, the usefulness of an ‘industry standard’ is questionable.
It is near impossible to calculate a true monetary value for email. There are just too many variables and too many unknowns.
Incorporating marketing offers within your transactional messages provides you with some of the best marketing real estate
The bulk of eInvoicing will be done between SME’s and that they will most likely utilize PDF as the format and email as the transport layer.
An email ‘welcome’ communication series is vital, as it opens a dialogue with your customers and is an opportune time to gather feedback on their preferences
Postal services are now looking at how they can adapt to the evolving communications paradigm…
RFPs are a time consuming process, but if you take the time to do it right from the start, you will find the perfect ESP for your business.
If a simple feature check is not what you’re after, then an RFP may be the right choice for you.
The massive growth in new banking customers however, provides a great opportunity for bankers to default them to eStatements.
Customer’s fears of losing control over their documents is to “deliver” a tangible electronic copy of everything you send to without a data breach
Use the same tactics in email marketing as you would if you were to start a conversation with someone you don’t know by starting with a welcome email
No business can survive such a radical drop in demand for its services and hope to continue business as usual. Not even the Post Office
There’s no doubt that the Internet is changing the way we express ourselves via email, SMS, IM and social media
Email: still very much alive and kicking! Choice has become the order of the day. People can choose their preferred medium of communication
Email lies in the center of all communication, be it a notification from a social channel, a confirmation of a purchase, a trigger based …
The main source of paperless adoption for many companies is to rely on customers to proactively seek out eBilling on their website and sign up
Email billing is incredibly successful if you get the principals of adoption correct.
Email subscribers want to receive exclusive deals based on their interests. What are they getting in that email newsletter that they can’t get anywhere else?
eBilling is “green” – everyone knows this. It’s a truism so obvious and self-evident that it is hardly worth mentioning.
This business of sending emails from a email@example.com address and actually advertising in the content that “this mailbox is not monitored”, is just plain bad practice.
Wouldn’t it just be simpler to email the customer a Secure PDF eStatement each month?
Data is at the core of every one of the issues highlighted and getting relevant data is easier said than done.
You have to employ a new strategy for digital advertising if you expect your customers to interact accordingly with your brand
Get the most out of your email service and consider all aspects including distribution, best practice, effective campaign concepts and appropriate CTA
Is your eBilling strategy focused on the “customer experience”?
As a demand generation tool – the old statement stuffer can act as the …
If your communications become a burden, a hassle or a complication to consumers, they will switch you off,
HSBC rescued me with a limited function account that I could open with just a passport.
Striata may just have the Ultimate Team for the inaugural eBilling World Cup.
The right content, at the right time, using the right channels and all based on customer feedback will enable you to be relevant to the target audience
Confusion reigns in the land of eBilling and eInvoicing. Which model will save more? Both claim to be able to save billions…
Giving a $5 credit on the next utility bill for registering for eBilling, or charging $2 per month for a paper bill is a clear indication that your eBilling product doesn’t meet your customer’s requirements. What does a real bill upgrade involve then?
These emails usually consist of a single line of text, in a simple, text-based email though – that’s a massive opportunity lost!
You may not consider this to be a make-or-break distinction, but we have seen that it is no less crucial than the message itself
I’m a victim of phishing attacks each week, but as part of an antiphishing working group, I know better than to click on the links …
Consumers do not want additional mailboxes. It is complicated enough, keeping multiple email accounts in sync between work, home & mobile
eBilling is becoming increasingly popular, with more and more companies launching alternatives to paper bills