Vlog series: Paving the road to paperless success - Part 4
Part 4 – Good email testing and reporting strategies
In this final post, Michele discusses the importance of testing your email campaigns and setting vital reporting strategies. Take a look at the video…
Why are reports so important?
- Track Engagement
- Customer Behaviour
- Identify areas of improvement
- Ensure growth
Why test emails?
Every customer group is different, so email communications need to be tested to determine what elements result in the best engagement.
I hope you enjoyed following this vlog series and that you are now well on your way to paperless success! We would also love to hear from you…
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