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Reading Room

Email marketing predictions for 2018

Email marketing predictions for 2018

Email marketing is evolving every year and it remains a valuable tool for marketers. Read on for trends set to shape this dynamic marketing field in 2018. | Published on 07 Dec 2017
Email Marketing
Customer experience predictions for 2018

Customer experience predictions for 2018

Today, improving the customer experience should be top priority for any organization - read on to discover what we can expect in 2018 | Published on 23 Nov 2017
Customer Communications,Email Marketing
IoT - what about security?

IoT - what about security?

Read on to discover more about the security challenges facing IoT, and how to prevent them - whether you are a consumer, business or product manager | Published on 13 Nov 2017
Customer Communications,Email Marketing
How to prepare your business for the GDPR

How to prepare your business for the GDPR

A curation of content relating to the GDPR. Read on to learn how it will impact organizations globally and how your business can prepare for it. | Published on 02 Nov 2017
Customer Communications,Email Marketing
Data breaches 2017

Data breaches 2017

A look back at the data breaches that have occurred this year, as well as the resultant implications and risks. Are you well-covered and secure? | Published on 27 Oct 2017
Customer Communications,Email Marketing
Millennials still love email!

Millennials still love email!

Studies show that Millennials use email quite extensively. Find out more & for get some great tips on how to engage this generation with marketing emails | Published on 19 Oct 2017
Customer Communications,Email Marketing
Analyzing data analytics

Analyzing data analytics

Data driven analytics and insights help organizations better understand their customers & grow their business. Read on for some great info on data analytics | Published on 12 Oct 2017
Customer Communications
The value of Big Data in email marketing

The value of Big Data in email marketing

There is no doubt that data plays a key role in either the success or demise of your email campaigns. Hence the value of Big Data in email marketing ... | Published on 06 Oct 2017
Customer Communications,Email Marketing
Has your email marketing data had a health check?

Has your email marketing data had a health check?

Poor quality data or lack of data is a challenge faced by many organizations. Read on for some tips and insight into data hygiene and management … | Published on 21 Sep 2017
Customer Communications,Email Marketing
Let's chat about chatbots

Let's chat about chatbots

Have you heard about chatbots? They are appearing everywhere - Read on to discover which chatbots are being noticed and why you may consider them too. | Published on 13 Sep 2017
Customer Communications,Email Marketing
How digital transformation is shaping organizations internally - including job functions

How digital transformation is shaping organizations internally - including job functions

Read how the digital age is evolving, how digital transformation is shaping organizations and how digital needs of employers are changing. | Published on 06 Sep 2017
Customer Communications,Email Marketing
The impact of AI on the insurance industry

The impact of AI on the insurance industry

Great articles and a report that deals with the influence Artificial Intelligence has on the insurance industry and its customer's experience | Published on 29 Aug 2017
Customer Communications,Email Marketing
Exploring digital transformation in the insurance industry

Exploring digital transformation in the insurance industry

A short round up of articles exploring anything and everything to do with digital transformation in the insurance industry. | Published on 23 Aug 2017
Customer Communications,Email Marketing
The evolution of digital technology and its impact on various industries

The evolution of digital technology and its impact on various industries

How digital technology is disrupting various industries and driving marketing trends in banking, financial services and insurance (BFSI) | Published on 17 Aug 2017
Customer Communications,Email Marketing
Customer experience is today’s hottest business topic

Customer experience is today’s hottest business topic

Welcome to the Reading Room - a short round up of interesting reading about anything and everything to do with digital communication & customer experience. | Published on 10 Aug 2017
Customer Communications,Email Marketing
Exploring the current customer communications landscape

Exploring the current customer communications landscape

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital customer communications. | Published on 01 Aug 2017
Customer Communications,Email Marketing
Exploring big data

Exploring big data

Here are some interesting articles and downloads that explore trends in Big Data technology and opportunities. | Published on 20 Jul 2017
Customer Communications,Email Marketing
The rise of Artificial Intelligence in finance

The rise of Artificial Intelligence in finance

Read these articles/surveys for some good insight into how Artificial Intelligence is set revolutionize financial organizations | Published on 13 Jul 2017
Customer Communications,Email Marketing
Data privacy and why you need to be proactive

Data privacy and why you need to be proactive

Data privacy: some practical guidelines and opinion pieces for you to review and implement | Published on 07 Jul 2017
Customer Communications,Email Marketing
Digital transformation in banking

Digital transformation in banking

Fintech is the new buzzword - some articles that provide insight into how the banking sector is (or isn’t) embracing digital channels | Published on 05 Jul 2017
Customer Communications,Email Marketing
The online world can be a dangerous place

The online world can be a dangerous place

Recent reports and articles on cyber-crime, security trends and online attacks | Published on 29 Jun 2017
Customer Communications,Email Marketing
Digital transformation - the journey

Digital transformation - the journey

Articles and downloads exploring digital transformation - the challenges & trends | Published on 22 Jun 2017
Customer Communications,Email Marketing
Deliverability – how to ensure optimal inbox placement

Deliverability – how to ensure optimal inbox placement

Articles and some downloads that explore all aspects of deliverability, along with tips on how to get your email campaigns into the inbox | Published on 15 Jun 2017
Customer Communications,Email Marketing
Email marketing trends and benchmarks

Email marketing trends and benchmarks

A round-up of research reports, benchmarks and trends on email marketing | Published on 01 Jun 2017
Customer Communications,Email Marketing