Utilities need to switch to digital customer communications. They are lagging behind on digitizing customer service processes, customers are disengaged & paperless adoption is stagnating. Read more here.
Here are all my blog posts. Enjoy the read!
Mortgage customers are leaving because of poor customer service. Discover how mortgage companies can use email to increase customer satisfaction & retention
Time for insurers and insurance customers to embrace digital transformation. Mia Papanicolaou explains they should use email to spearhead digital engagement.
In her latest blog post, Mia Papanicolaou gives 10 tips on how to use email effectively to enhance all your customer communications
Mia Papanicolaou addresses the potential issues organizations may face when making the customer centric transformation.
Understanding the success of email campaigns – goals and outcomes
When you sent a paper bill – did you have to prove your customer opened their envelope that contained their bill? Do you have an eDocument strategy?
Putting one or more of these processes into action should effectively reduce the amount of invalid email addresses you have on file.
So why in this age of convenience and online savvy are so many companies struggling to get their customers to sign up to electronic billing?
Remember to always think about the UX when considering a channel to delivery confidential customer documents.
Understanding that our customers are slow to make a decision and will often just ignore the request altogether.
Testing is necessary to see what works specifically for the type of communication you’re sending and the target market you’re sending it to.
Incorporating marketing offers within your transactional messages provides you with some of the best marketing real estate
RFPs are a time consuming process, but if you take the time to do it right from the start, you will find the perfect ESP for your business.
If a simple feature check is not what you’re after, then an RFP may be the right choice for you.
Use the same tactics in email marketing as you would if you were to start a conversation with someone you don’t know by starting with a welcome email
Email lies in the center of all communication, be it a notification from a social channel, a confirmation of a purchase, a trigger based …
Email subscribers want to receive exclusive deals based on their interests. What are they getting in that email newsletter that they can’t get anywhere else?
Data is at the core of every one of the issues highlighted and getting relevant data is easier said than done.
If your communications become a burden, a hassle or a complication to consumers, they will switch you off,